Harley-Davidson logo

Harley-Davidson

HOG · NYSE · Motorcycle Manufacturers, Manufacturing · Founded 1903

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Current Price
$30.33
Market Cap
$3.1B
Return Since Last Split
+17%
Last Split
Apr 10, 2000
Total Splits
5
Cumulative Multiple
32×

What If You Bought HOG Earlier?

Investment
Purchase Date (Before Split)
Worth Today
$97,056
3,200 shares · 32×

Estimate based on split history only. Excludes dividends, fees, taxes, and intraday movement.

Stock Split History

Newest split first. Cumulative multiple = compounded growth from that date to today.

Split DatePrice BeforeRatioSplit MultipleCumulative
Apr 10, 2000$41.532-for-12×32×
Sep 29, 1997—2-for-12×16×
Sep 13, 1994—2-for-12×8×
Jun 29, 1992—2-for-12×4×
Jun 18, 1990—2-for-12×2×

Harley-Davidson Market Cap Timeline

Validated annual market-cap history is available from 1996. Split markers cover all 5 recorded splits. Filled dots have market-cap data for that year; hollow dots mark split years outside market-cap source coverage.

Frequently Asked Questions

Harley-Davidson's latest record in the split calendar is a 2-for-1 forward split effective 2000-04-10.
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